160 Island Beach Blvd
Merritt Island, FL 32952
(321) 613-8685
Counseling offered via online
telehealth in Wisconsin & Florida.
Life Coaching offered via telehealth in all states
Frequently Asked Questions
You might have questions about how everything works behind the scenes here at True You Always, like what to expect in sessions, and whether therapy or coaching is actually right for you.
To help you get to answers quickly, we’ve grouped the most common questions into sections: Getting Started, the Therapeutic Process, Understanding Credentials, and What to Expect.
If you haven’t found what you’re looking for here, give us a call or schedule an appointment and we’ll answer your questions personally.
Page content reviewed by Amber Hartnett, MSW, LCSW-QS, MCAP, CEDS
Founder & CEO, True You Always | June 10, 2026
Do you accept insurance?
Many of our clinicians are in-network with certain insurance plans (including major carriers like Aetna, Blue Cross Blue Shield plans, Cigna/Evernorth, Curative Health, Optum-affiliated plans, and Health First for specific providers), while others operate as out-of-network. You can check the therapist’s bios for current plan information.
Even if we’re out-of-network for your plan, we can provide a monthly “superbill” (a detailed clinical receipt) that you can submit to your insurance for possible partial reimbursement, and we always encourage you to call the number on the back of your card to ask how your plan handles both in-network and out-of-network behavioral health.
What are your session fees and how do I pay?
Our standard fees vary depending on the specific service (individual therapy, coaching, or specialized family sessions) and the clinician’s level of advanced credentialing. Transparency is important to us, so you’ll find each therapist’s fee information on their bio page. Pricing and payment will be discussed during your initial consultation.
What is your cancellation and rescheduling policy?
Because our therapists reserve dedicated, one-on-one time specifically for you, we require a minimum of 24 hours’ notice for all cancellations or reschedules. This allows us to offer that opening to another client who may be waiting for a session.
Appointments canceled or rescheduled with less than 24 hours’ notice will be subject to the standard late-cancellation fee.
What are your hours? Do you offer evening or weekend sessions?
Our clinical team maintains flexible schedules to accommodate a wide variety of busy lifestyles. We offer standard daytime business hours, select late-afternoon and evening windows, and limited weekend availability.
During your initial phone consultation, our intake coordinator will match you with a provider whose open schedule lines up as smoothly as possible with your calendar.
How do I actually get started?
The first step is to schedule an appointment or submit a new client inquiry. If you aren’t sure who you want to work with, we’ll recommend a therapist or coach whose skills, identity, and schedule are a strong match, and help you get your first session on the books.
Do you offer a Good Faith Estimate?
Yes. In line with federal “No Surprises” rules, clients who are not using insurance have the right to receive a Good Faith Estimate of expected charges for non-emergency services, including psychotherapy. Learn more about the Good Faith Estimate .
You can request this estimate before you schedule, and we’re happy to walk you through what it means in plain language.
Who do you serve? Are there age or location restrictions?
As a telehealth-first practice, our licensed therapists can provide clinical therapy to anyone physically located within the states where we hold licenses at the time of session. True You Always is a Florida-based practice, but some of our clinicians are licensed to work in other states — you can find each therapist’s licensed states on their bio page.
We work with older children, teens, adults, and families navigating trauma, anxiety, eating disorders, depression, chronic illness, and major life transitions.
How long is a session, and how often will we meet?
Standard individual therapy and coaching sessions are 45-55 minutes long and can vary based on the client and the clinician. Typically, we recommend meeting once a week to start so there’s enough momentum to build trust and see meaningful change.
As you make sustainable progress and feel more stable, we can collaboratively shift to bi-weekly or monthly maintenance check-ins.
How do I get the most out of therapy or coaching?
You don’t need to show up with everything perfectly figured out, but a few things help: being as honest as you can, coming regularly at first, trying out suggestions between sessions, and letting your therapist know what is or isn’t working for you.
Think of it as a collaboration—our job is to bring clinical tools and perspective; your job is to bring your real life, feedback, and willingness to experiment with new ways of doing things.
How long does therapy take?
There isn’t a universal timeline because people, histories, and goals are different. Some folks come in with a focused, time-bound goal and feel ready to wrap up after a handful of sessions; others stay longer-term because it becomes a consistent space to process what life is throwing at them.
We’ll check in together about how things are going so you’re not left guessing about whether to continue, pause, or shift into less frequent “maintenance” sessions.
What if I don’t feel a "spark" or connection with my therapist?
The therapeutic relationship is one of the most important factors in your healing journey, and we never take it personally if a pairing isn’t the right fit. If you feel like your therapist’s style, pace, or personality isn’t clicking with you, we encourage you to let us know or reach out directly to our intake team.
We’ll help you transition to another clinician on our team who’s a better match—without awkwardness or guilt.
What happens in a first session?
Your first session is less about “doing therapy perfectly” and more about getting to know each other. You can share what’s bringing you in, what has or hasn’t helped in the past, and what you hope will feel different; your therapist will ask questions, offer initial reflections, and outline a plan for moving forward together.
Is what I say in therapy confidential?
Confidentiality is one of the most important components of the therapist–client relationship. Before starting therapy, you’ll receive a written confidential disclosure agreement (your Informed Consent and HIPAA form), and your therapist will walk through it with you. What is discussed in session cannot be shared without your written permission, and our therapists adhere to this strictly.
Florida law does require therapists to break confidentiality in specific circumstances—imminent danger to self or others, suspected child, elder, or vulnerable adult abuse or neglect, and certain court orders. All of this will be discussed with you in your first session so you know exactly where the limits are and can ask questions.
Can I do therapy and coaching at the same time?
Sometimes. For clients whose needs are primarily clinical (for example, active trauma symptoms, eating disorders, or significant anxiety or depression), therapy is usually the first focus. Coaching may be added later to support specific goals once symptoms are more stable, or you may work with a coach only if you do not need mental health treatment.
We’ll talk openly with you about which path—or combination—makes the most sense for your situation.
What’s the difference between talking to a professional therapist versus a close friend or family member?
While having a personal support system is invaluable, loved ones cannot offer the objective, clinical training of a licensed mental health professional.
Therapy provides a confidential space that is free of judgment, hidden expectations, or personal agenda. Because your therapist isn’t part of your daily social circle, you can be more direct and unfiltered without worrying about protecting their feelings or changing the relationship outside of session.
What is the actual difference between a therapist and a life coach?
The primary difference lies in clinical depth, educational training, and medical scope. Life coaching is action-oriented and focused on the present and future—clarifying goals, building habits, and creating accountability around specific changes you want to make.
Therapists can absolutely help with goals, but they also have the training to diagnose and treat mental health conditions, understand trauma, and work safely with long-standing patterns that keep you stuck.
Can I just take medications instead of doing talk therapy?
Medication can be a powerful tool for managing symptoms like panic, depression, and severe anxiety, and for some people it is lifesaving. But medication generally treats symptoms, not the underlying emotional patterns or relational dynamics.
Many people find that meds help “turn down the volume” enough that they can fully engage in therapy, where the deeper work of understanding, healing, and changing patterns actually happens.
I‘ve always handled things on my own. Doesn’t needing therapy mean I’m weak?
Needing support is not a character flaw; it’s a human reality. White-knuckling your way through stress, trauma, or burnout may have helped you survive until now, but it isn’t the same thing as healing. It takes real courage to say “this isn’t working anymore” and let someone in. Therapy gives you new tools so you don’t have to keep doing everything alone, all the time.
How will I know if therapy is "working"?
Progress in therapy doesn’t always look like big, dramatic breakthroughs. More often, it shows up as small shifts: reacting differently to a familiar trigger, being kinder to yourself after a hard day, or feeling just a little less overwhelmed in situations that used to knock you flat. Over time, those micro-shifts add up to a life that feels more stable, connected, and genuinely like your own.
What if I’m not in crisis, do I still "qualify" for therapy or coaching?
Absolutely. You don’t have to hit rock bottom to deserve support. Many of our clients are functioning on the outside but know that how they’re feeling on the inside isn’t sustainable. Wanting things to feel easier, clearer, or more aligned with who you are is more than enough reason to reach out.
What’s the difference between a therapist and a psychiatrist?
Psychiatrists are medical doctors (MD or DO) who primarily focus on evaluating and managing medication for mental health conditions. Therapists (such as LCSWs, LMHCs, and LMFTs) provide talk therapy and other non-medication treatments, and psychologists (PhD or PsyD) can provide therapy and psychological testing but usually do not prescribe medication; often, people see a therapist for ongoing counseling and a separate prescribing provider for medication management
What’s the difference between an LCSW, LMHC, and LMFT?
Honestly, the alphabet soup is confusing — even for people who’ve been in therapy before. Here’s the plain-language version:
All three are fully licensed, master’s-level clinicians who can diagnose and treat mental health conditions. The difference is mostly in their training background and focus area.
An LMHC (Licensed Mental Health Counselor) came up through a counseling program and is trained to diagnose and treat a wide range of mental health conditions — think anxiety, depression, trauma, eating disorders, and more.
An LCSW (Licensed Clinical Social Worker) has the same ability to diagnose and treat, but their training also factors in how life circumstances, environment, and systems — like family, community, and access to resources — shape mental health. Same clinical rigor, just a broader lens.
An LMFT (Licensed Marriage and Family Therapist) is also trained to diagnose and treat mental health conditions, with specialized focus on relationships and family dynamics. They’re particularly skilled when the work involves couples, family systems, or the way your relationships are affecting your mental health.
The bottom line: all three can provide therapy, all three hold rigorous licensing credentials in Florida, and the “right” one for you has far more to do with their specialty, experience, and approach than their specific letters.